Catch & Cook | Broadcast & Social Brand Identity

The ask for Catch & Cook was to refresh the existing social series identity and evolve it into a flexible brand that could support broadcast television, social media, tourism initiatives, and promotional campaigns celebrating Louisiana's fishing culture from the water to the table.

This wasn't about creating another fishing logo. It was about creating a brand that captures the spirit of Louisiana through the people, traditions, and experiences that define its outdoor culture. The identity needed to feel equally at home on television, social media, apparel, signage, and merchandise while creating a memorable experience that could connect with anglers, families, visitors, and outdoor enthusiasts alike.

Every design decision was intentional. The custom typography reflects generations of stories shared at the dock and around the dinner table, while the hook and Louisiana cast iron skillet bring together two traditions that have always belonged side by side: catching fish and sharing a great meal. The warm amber, spice red, and smoked copper color palette draws inspiration from Louisiana sunsets, Cajun cuisine, seasoned cast iron, and the craftsmanship found throughout the state's rich culinary and fishing heritage.

The result is a cohesive visual identity built to support broadcast, digital, tourism, and promotional efforts while creating a recognizable brand that feels authentic, welcoming, and unmistakably Louisiana.

Design focus and communication with key drivers:

Authentic Storytelling | Louisiana Heritage | Broadcast & Social Identity | Tourism Awareness | Flexible Brand System