Louisiana Charter Boat Association | Brand Identity Refresh


The ask for the Louisiana Charter Boat Association (LCBA) was to refresh the organization's brand identity and create a flexible visual system that represents the charter captains, fishing guides, and outdoor professionals who make Louisiana a true Sportsman's Paradise.


This wasn't about creating another outdoor logo. It was about building a brand rooted in the people behind it, one that captures the pride, tradition, and culture of Louisiana's fishing community. Every element, from the logo and typography to the color palette and supporting graphics, was designed to feel authentic, timeless, and unmistakably Louisiana.

The identity was built to work across advocacy, membership, events, apparel, signage, and digital platforms, creating a stronger voice for the association and a brand its members are proud to stand behind.


Design focus and communication with key drivers:


Louisiana First | Authentic Storytelling | Member Pride | Flexible Brand System | Distinctive Outdoor Identity