Wake Forest Basketball | Miller Center Practice Gym
 

The Miller Center Practice Gym was an opportunity to turn a functional practice facility into a space that felt unmistakably Wake Forest. Working in partnership with DJS Design and the Wake Forest Athletics and coaching teams, Echo Four helped develop a bold visual environment for both the men's and women's basketball programs that brings energy, pride, and identity into the everyday experience of the athletes.
 

At the heart of the space are four larger-than-life basketball figures, each standing 28 feet tall and positioned to command attention from every corner of the gym. Digitally applied graphic panels allow the imagery to evolve over time, while retired jersey banners and a continuous gold band celebrating Wake Forest titles and tournament appearances wrap the space in the program's history.

The goal was simple: create a place that players want to be in and recruits want to be part of. Every graphic, image, and detail was designed to make the gym feel bigger than a practice facility, turning an everyday environment into a powerful expression of Wake Forest basketball.
 

Design focus and communication with key drivers:

Build Team Identity | Inspire Athletes | Support Recruitment | Celebrate Legacy | Create Energy | Strengthen School Pride